scope of work

Website Copy and SEO


Heart & Soul Studio



Heart & Soul Studio

Website Copy and SEO

Client: Heart & Soul Studio are one of UK’s finest producers of sustainable crackers and celebration products. Their creations can be found in big-name department stores and within retailers worldwide.

Challenge: Heart & Soul needed a rewrite of their existing B2B website in order to strengthen their value proposition and improve SEO.

They also required enticing product descriptions for each of their 125 products.

Solution: I created compelling, keyword optimised, headlines to grab attention and improve site readability.

The headlines are accompanied by snappy blocks of copy to keep users engaged and convey USP's in a simple and concise style.

Finally, I crafted bitesize product descriptions to hone in on the unique features and benefits of each product.

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