Client: Adidas is a German manufacturer of footwear and sports apparel. Founded in 1949, they are the largest sportswear manufacturer in Europe, and fifth largest apparel brand in the world.

‍Challenge: Write an informative guide on the best hiking trails in the UK, Germany, France, Spain and Italy - based on highly searched keywords for each country.

Target audience: Adidas consumers, potential consumers, specifically Adidas TERREX consumers and outdoor enthusiasts.

Adidas articles must:

- Have short paragraphs

- Use fun language

- Be clear & engaging

Solution: I crafted a 1900-word article rich in keywords that also nailed the Adidas tone of voice. I included internal links to the TERREX hiking range and linked back to a hiking essentials article to boost SEO.

Side note: I am now DESPERATE to hike everywhere in Europe!

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