Client: Camps International are global leaders in sustainable student travel. Their ethical expeditions are carefully designed to create a positive impact for both the host communities, and the travelling students.
Challenge: To enhance their portfolio for schools, I was tasked with launching a new product collection, complete with marketing collateral.
The new expeditions needed to include scientific research projects that were linked to learning outcomes for students.
Solution: I worked with an educator and in-country teams to design three new products that met the objectives.
To ensure consumer clarity, I created the sub-brand: Real World Studies.
I created copy for print marketing materials to promote the expeditions to secondary school students and their parents (AKA: the decision makers). The copy was carefully balanced to simultaneously inspire, and reassure, the two audiences.
Since I worked on this project, the Real World Studies brand has evolved to become an award-winning suite of online educational materials.