Client: For over 16 years, Sunrise Nanny Agency has been connecting families with quality childcare throughout Dorset, Hampshire and Wiltshire.
Challenge: Sunrise required a full website rewrite. Their existing website was copy heavy and their messaging was getting lost.
They needed a new website with improved SEO, and fresh copy to showcase their value - and their services - in an engaging and succinct way.
Solution: I crafted 'bitesize' benefits and explainer copy and used this throughout the site to communicate some of the more detailed elements in a compelling and concise style.
I used keyword-rich headlines to attract attention and speak directly to the audience.
Finally, I worked with the web designer to feature each childcare service on it's own individual page. This is good for SEO, and it also ensures their audience can access the specific and comprehensive information they need, quickly and easily.